Thursday, July 30, 2009

Business Referral Strategies in the 21st Century: How to Reach Out To Another Rolodex.

Referral programs are a great way to boost your Consulting Business.

If you offer a referral program you provide your clients or other individuals with an incentive to pass your name onto other businesses.

When putting together a referral program there are a few things you should keep in mind:

1. Give your referral program a catchy name.

2. Give or mail to every satisfied customer, particularly the ones who are born networkers, a flyer or short description of your referral program.

3. Communicate your referral program to your contacts every 3 months.

4. Change your referral program every 3 months - according to the need and demand of the person who refers business to you.

5. Add a line to your email signature promoting your referral program.

Some of your clients may feel awkward about accepting the reward offered with your referral program. They still look at referrals as simply a way to thank you for the excellent work you do. In this case you can consider making a donation in their name to a local charity, bring in chocolates, send flowers; anything to show your appreciation.

We have great experience with referring business and getting referrals. If you want to know more about our referral programs, please get in touch with us directly: breezepublicrelations@gmail.com. We offer specific packages to our clients: i.e. 10% of the budget they refer to us (between $150.00 and $2,000.00) or FREE Strategic Marketing Consulting for their business (2 hours, value: up to $3,000.00).

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