Surpass your Competition in the Internet and use Reverse Keyword Search

You have a website, but nobody can find you. You have your product or service on ebay, google, Yahoo, Amazon, but still nobody can find you. That's mainly because you're not using the relevant search keywords/phrases people are entering when looking for your product or service.

A key to showing up at the top of search engines is to include the very keywords your business is related to in your website, in the headline name and/or first paragraph of each page. Think of your website as a book. The name of your website is like the title of the book. Just as a book is categorized in a library by its title and content; likewise, your success in the search engines depends upon the title, or headline, of your website and the content. In fact, using keywords in the title and content of your site is critical to your marketing.

We recommend to all our clients to use our Reverse Keyword Search Tools when writing content for their website. This cutting-edge technology researches keywords and phrases their clients or potential clients are actually typing into the search engines to find products and services in the internet. Our search term data is collected monthly from numerous search engines worldwide. This includes major search engines such as Google, Yahoo, MSN and other global and premium databases. For instance the more accurate Premium database bases its results on 4.3 billion keyword searches using user panel data. This data is free from skew caused by automated agents, a problem that has traditionally faced all keyword suggestion services.

Keep in mind: you need to check and change your keywords on your website at least every three months. Need help? Contact us. Crawlers and spiders like updated keywords on each of your pages - (content is king again); they give you credit for the content changes and rank you higher on search engines.

We not only do the Reverse Keyword Search for your web site and help you with the content, we also offer a full 20 page Reverse Keyword Search Analysis of keywords your competition uses. You do not need to wonder any longer why your competitor is always No 1 in the ranking. Our Reverse Keyword Analysis will give you the reasons, and you can act accordingly to surpass your competition in the ranking! Don't have time to do it yourself? You shouldn't: "Do what you do best and leave the rest to us."

Many of our clients find that comparing their site, their choice of words, and even the design of their site, to other sites that are at the top of search engines, is helpful in developing an effective Marketing strategy for their own website. By the way: we not only search single keywords, but also double and triple phrases!

Keep in mind: Although keyword usage is important, and indeed critical, in certain aspects of Internet marketing, keywords alone are not a "magic bullet". They must be used in conjunction with other efforts and strategies, especially with search engines. More on that in our next Blog "The 10 Steps you need (us) to do to get anywhere close to page ONE on Google".

This month we're giving friends of Breezewelt the opportunity to optimize their website with our inbound marketing tools.

This helps you:
* Evaluate the search engine optimization of your website.
* Track your company's Internet marketing position compared to competitors.
* Launch or enhance an effective business blog.
* Monitor and snapshot relevant product, service and Google trends.
* Keyword Distribution, Search Demand, Competition.
* Relevant Link Search Report on major search engines and bookmarking siteson Delicious
* Measure the return on investment (ROI) of all inbound marketing activities.

We have a limited number of trials we can offer, so start your trial now.

We offer "Do-it-yourself" starter packages, for a limited time only, for $249.00 (normally $599.00) up to "All Inclusive" bundles for $1500.00 (normally $3,500.00). Email us for more details.

Do Dentists Need A Website?

Patients will migrate to dentists who 'seem' to be popular. You don't believe us? Well, image is everything nowadays. Even as a dentists. Conclusion: Dentists need to spend their Marketing budget more wisely, and get into more marketing activities at the same time. But which ones? More advertising in which magazines? More direct mail campaigns in which zip codes? Do I need a dental website or a relaunch of my old website? How do I convert the 'curious' patient into the 'visiting and paying' patient? etc.etc. So many questions, so many answers?

No, there are not that many answers. Just analyze the marketing activities that work: Direct mail campaigns are still very successful, ads in regional magazines are certainly no waste of money, too, and a 'good' website definitely drives new patients to your practice. But what is a 'good' website? !

Your website is a vitally important part of a comprehensive marketing plan. It is a great way to build and improve your image, find new patients, educate your patients and provide information for individuals who have received one of your printed marketing pieces. So, what is a 'successful' website? Not just a good ‘looking’ one! A 'successful' good website is the sum of many factors, including customer-friendly navigation, attractive design, the right keywords, interesting content, technical matters etc.

The Internet has changed the way people communicate and interact with each other. It has changed the way businesses communicate with current and potential clients, also for businesses like dental or medical practices. What amazes us most is that after 20 years of computers and 10 years of Internet, we still find dentists, who don’t even own a computer or have access to the Internet in their practice. If you want to build an image around you, attract sophisticated and paying patients, retain employees and obtain patient referrals, and you do not use the internet, you will have a very hard time to catch up with all the hungry, internet savyy dentists pushing into the market every day.

Did you know that 52% of people who see an online video ad go to a website, visit a physical location, or buy something." This amazing statistic is from the Frames of Reference Study in 2007 by the Online Publishers Association. How would you like to increase your patients by a whopping 52%?

There is so much new patient potential out there, but a nice looking website is just not enough. Keep in mind: No Traffic - No Demand - No Patients! As a dentist you not only need a website, you need an internet presence which converts the 'curious' into 'patients": Find it. Like it. Buy it!

Some quick advise about web design: Do not try to build your website yourself! Ask a professional web designer and content writer to build a high ranked website. In any case, they should offer not only an easy-to-use content management system (i.e. typo 3), but also affordable SEO services (i.e. reverse keyword searches). Avoid pay-per-click campaigns - your competitors love to push your budget to the limit by clicking on your ad - and/or other paid Google ads at the beginning. Instead, go for the right keywords and test your web site for at least 3 months. Implement a video and some other funky stuff (i.e. educational games for kids). Remember, the more often you change the content in your website, the higher you get ranked. When you see positive results, you can go with paid ad campaigns, but keep in mind: your patients do not look for ads, they look for advise!